Juano’s Addiction Breaks The Silence To Talk About DRAG ME TO HELL…

…and how you should NOT go to see it. I’m seriously hoping that the karmic retribution department has tacked on an extra two hours to the end of my life to make up for the time I lost watching it.

Can it really be that bad, you ask? Okay, it may not be THAT bad, but it sure wasn’t good. So why did I even go to see it? Well, once upon a time, before Sam Raimi started wrecking the Spider-Man franchise, he worked on a much more legendary trilogy. True horror fans can quote the Evil Dead flicks verbatim, and Three Stooges fans could equally marvel at the slapstick adventures of Bruce Campbell and company - a wonderfully odd mixture with a delicate balance. Buckets of fake blood, rubber masks, possessed deer heads…ahh, the memories! So, when Drag Me To Hell was touted as “Sam Raimi’s return to horror”, my curiosity was piqued.

In retrospect, seeing the PG-13 rating, I should have fled the theatre. Or I could have just gone to see Star Trek again. But I stuck with my original plan, much to my dismay. Let’s jump right into the problems with this steamer, shall we?

Casting

A huge problem right out of the gate was casting Justin Long (Mac of “Mac and PC” fame) in the straight man role, when he has clearly proven his comedic timing in the past (see Dodgeball or Accepted for proof). Instead, he plays the straight-laced boyfriend to Christine Brown (played by the lovely, if somewhat stiff, Alison Lohman), the girl getting dragged to Hell. I’d hate to have to condemn Justin Long to eternal damnation, but it would’ve been a much better ride getting there. But I do have to say, if you should ever need a crazed old gypsy lady (the shamed Mrs. Ganush) to utter a curse (and possibly try to gum you to death with her dentures out), Lorna Raver is the way to go. The biggest casting mistake, though – no Bruce Campbell. Supposedly, the man with the chin was busy with his TV show (Burn Notice), but damn if he couldn’t have saved this stinker.
Maybe.

Plenty of viscous fluids, but where’s the blood?

We know Raimi likes to use a lot of gooey and messy fluids by the barrel – but for a horror movie, there was a distinct lack of dismemberment, disemboweling and good old-fashioned beheadings (What’s that? Yeah, I already told them it was PG-13. I still expect more chopping, dangit!). Instead, we got Mrs. Ganush’s “productive cough”, the aforementioned denture-free sliming as Christine was nearly gummed alive and the deceased Ganush’s fluid vomit (Was it embalming fluid? Lemonade? Corn liquor? Those crazy Gypsy morticians!). When we DID get to see blood, it came out of Christine’s nose. Granted, it was a humorously twisted spray hose of a nosebleed, but still…

Too many trips to the Evil Dead trick bag

Yes Mr. Raimi, you know that horror fans love our Evil Dead II references – but from you, we were hoping for something new. Instead, we got some carbon copy gags:

1. The laughing, animated objects at the séance – yeah, we remember the scene where they were trying to drive Ash crazy.
2. The Candarian Demons from Evil Dead were silly enough, but the possessed manservant in this film doing a jig while he’s floating… Yikes.
3. The possessed talking goat was the next logical procession of the Candarian mounted deer head, I guess…
4. As a ghoulish Mrs. Ganush tries to kill Christine again, the anvil-on-the-head gag not only ripped off Raimi’s earlier work (this scene could easily have been swapped for the eyeball-in-the-mouth gag from E.D. II), but also stole one of Wile E. Coyote’s trademark moves. Now, if she could’ve just said something like “Someone’s in my fruit cellaaaar!”, the circle would be complete.
5. The Ash-like behavior of Christine at the end, when she switches modes from frightened to pissed-off, is actually fairly humorous. Awww, they even gave her a catch phrase: “I’m gonna get me some!”. (I guess she gets points for looking much better in a wet t-shirt than Bruce Campbell, though…)
6. Ash’s car. Okay, this was actually a pretty funny nod – Mrs. Ganush drives a yellow ’73 Oldsmobile.
7. Numerous references to a "cabin in the woods" left us hoping the film would eventually find its way to Ash's hideaway. Not so much, though...

As a whole, the movie acted like it was taking itself seriously as a horror movie. The problem was, the sight gags became that much more outrageous as a result. The balance that I referred to with the Evil Dead flicks was tipped, and it just became a farce. If you’re going to see this movie, try to get a little drunk first. Then go home and watch Evil Dead II. If Sammy wanted to revisit the franchise, he should’ve created a worthy sibling to its Candarian brethren. Instead, we got the result of a failed inbreeding experiment…